How to Use Custom Domains

Why you should use custom domains

• Branded links generally earn better trust than generic short domains.
• They reduce confusion in paid ads, social posts, and email campaigns.
• They keep your attribution infrastructure under your own brand identity.

How domain setup works in LeadPulse

1. You add a subdomain (for example go.yourbrand.com) in the Domains page.
2. LeadPulse provides DNS records plus a verification token.
3. After DNS propagates, LeadPulse verifies ownership and provisions SSL.
4. Verified domains can be assigned to links for production traffic.

Before you begin

• Admin access to your DNS provider.
• A subdomain dedicated to redirects (recommended), not your main root domain.
• Workspace admin access in LeadPulse.

Step-by-step setup

1. Add the subdomain in Dashboard > Domains.
2. Create DNS records exactly as shown in LeadPulse (record type, host, value, TTL).
3. Add verification record if prompted (for example _leadpulse-verify token record).
4. Wait for propagation, then click Verify in LeadPulse.
5. When SSL status is active, assign the domain to test links first.

Validation checklist

• Opening a branded short URL returns a valid HTTPS redirect.
• No browser security warnings are shown.
• Clicks on branded links appear in LeadPulse analytics within your normal reporting delay.